# Mixpanel

URL: https://docs.ablyft.com/developers/integrations/mixpanel/

> Send the experiment and variation a visitor saw to Mixpanel as an event, so you can break down your reports by variation.



ABlyft has a built-in Mixpanel integration. Once you switch it on, ABlyft sends a Mixpanel event each time a visitor
sees an experiment. You can then filter and break down your Mixpanel reports by experiment and variation.

## What you need

* The Mixpanel JavaScript library is already loaded on the pages where your experiments run.

## Activate the integration

1. Open **Project → Integrations**.
2. On the **Mixpanel** card, switch the toggle from **Not active** to **Activated** and confirm.

ABlyft then republishes the project. There are no further settings.

## Where you see the data in Mixpanel

Trigger: **Experiment viewed**. ABlyft sends the data every time the experiment runs for the visitor. If the tool loads slightly later, ABlyft tries again for a short time.

* Event `ablyft_ab_test`
* Property `Experiment name`: name of the experiment, as text
* Property `Variant name`: name of the variation, as text

Need a different format? [Build a custom integration](https://docs.ablyft.com/developers/integrations/custom-integrations/).

The event `ablyft_ab_test` appears in your event list with the properties `Experiment name` and `Variant name`. In
reports such as Insights or Funnels, filter by one of these properties, or choose it under **Breakdown** to compare
variations. To see only visitors of one experiment, filter `Experiment name` first and then break down by
`Variant name`.

## Check the setup

1. Open a page with a running experiment, in a variation you are bucketed into.
2. In Mixpanel, open **Events** (Live View) and look for `ablyft_ab_test`.
3. Open the event and check the two properties.

## Notes

> **Consent and tracking:** The integration does not run when tracking is disabled for the visitor (opt-out or Do Not Track). Mixpanel may need
> its own consent category in your consent tool. Mixpanel does not send events for visitors who opted out of Mixpanel
> tracking.

[Mixpanel documentation](https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript)