Shopify webhook

This integration tracks the core purchase data on the server side. It measures:

• Purchases (as conversions)
• Revenue (as a value)
• Products count (number of items in the cart at purchase)

Good to know:

• A goal counts every time a visitor places an order. It always behaves like the counting method Every, whatever the goal setting in ABlyft says.
• The base snippet still has to be added to theme.liquid. It enables the assignment to variations, the webhook only sends the orders.
• If a visitor starts directly at the checkout, this method does not work. Only experiments that run in the shop itself are tracked.
• You can combine it with the customer event pixel, but remove the three goals above from the pixel code, so nothing is counted twice.

Step 1: Enable the integration in ABlyftCopy Anchor Link

1. In ABlyft, open Integrations in the left menu.
2. Turn on the Shopify integration.
3. Open Goals and create these three goals:

The goal type, the metric view and the API name are mandatory as listed. The goal name is free.

Step 2: Add the webhook in ShopifyCopy Anchor Link

1. Log in to the Shopify admin.
2. Go to Settings → Notifications → Webhooks.
3. Click Create webhook and enter:

4. Save the webhook.

Check that it worksCopy Anchor Link

Place a test order and look at the incoming events in the Live Log of your project. After some days, compare the revenue with your Shopify reports. See Verify measurement.