Overview

Learn how to run experiments with ABlyft and how to integrate it into your website or application.

For marketing, product & CRO teamsUse ABlyft

Create and run experiments, define audiences and goals, and read results.

Get started For developersIntegrate ABlyft

Install the snippet, track events and connect ABlyft to your application.

Get started

Start here

Your first experiment

From an empty project to a running test.

Install the snippet

Add the ABlyft script to your pages.

Understand your results

Turn numbers into decisions.

Explore ABlyft

Getting started

Core concepts and orientation in the app.

Projects & collaboration

Projects, members, roles and single sign-on.

Experiments

Create, edit, schedule and run experiments.

Audiences & delivery

Pages, audiences, environments and traffic.

Goals & measurement

Define what you want to measure.

Results & analysis

Metrics, statistics and sharing results.

Developers

Quickstart

Minimal integration in a few minutes.

Installation

Snippet, environments, settings and publishing.

Tracking & events

Trigger events and conversions.

Shopify tracking

Webhook and customer event pixel for Shopify shops.

Integrations

Google Tag Manager, GA4 and Usercentrics.

Application integration

SPAs, dynamic content and custom JavaScript.

Reference

JavaScript API, page API, URL parameters, REST API and MCP server.

Consent & security

Consent flows, browser storage and security.

Help

Troubleshooting

Experiment not showing, changes missing, implausible results.

Debugging

Verify the integration and fix technical issues.