Your first experiment

This guide takes you from a new account to your first running experiment. You need access to your website's code (or someone who can add one line of code), and about 30 minutes.

If terms like variation, page or goal are new to you, read Core concepts first.

Before you startCopy Anchor Link

You need:

• an ABlyft account,
• a team and a project for your website (see step 1),
• the snippet installed on your website (see step 2).

Step 1: Create your team and projectCopy Anchor Link

When you sign up, ABlyft asks you to create a team. Enter a Team name, usually the name of your company. You can work alone and invite colleagues later.

Then create your first project, one per website or application where you run experiments. Click Create your first project and follow Create a project. ABlyft opens the Experiments page of your new project.

Step 2: Install the snippetCopy Anchor Link

The snippet is one line of code that connects your website with ABlyft. Without it, no experiment can run.

1. In your project, go to Settings → Snippet.
2. Copy the code from Implementation (base snippet).
3. Add it to the <head> of your website, or hand it to your developer.

The empty experiment list also links to the instructions with First, implement the snippet. All details are in Embed the snippet.

Step 3: Create the experimentCopy Anchor Link

1. On the Experiments page, click Create your first experiment (later: new experiment).
2. Enter a Name. Use a clear, descriptive name, for example Product page: bigger buy button.
3. Enter an Example URL: a page of your website where the experiment will be visible, for example https://example.com/product. ABlyft uses it to build the preview link and to open the Visual Editor.
4. Optionally add a Description, then click Create experiment.

The new experiment has the status Draft. It does not run yet, and nobody sees it.

What this page will coverCopy Anchor Link

• Create the experiment and its variations
• Select pages, audience and goals
• Preview, then start