Audiences & delivery

Whether a visitor sees an experiment depends on a few questions that ABlyft answers one after the other:

1. Where? The visitor must be on a page that is attached to the experiment.
2. On which site? If the experiment is restricted to environments, one of them must apply.
3. Who? The visitor must match the audiences of the experiment. Without audiences, everybody is included.
4. Only this experiment? If the experiment belongs to an exclusion group, the visitor must be assigned to it and not to another experiment of the group.
5. How many? The traffic allocation decides whether the visitor takes part and which variation they get.

Pages, audiences and environments are defined once per project and can be reused in many experiments. Developers find the exact order in which the snippet runs these checks in the snippet sequence.