Results & analysis
Read the results page, understand the metrics and decide what to do with your experiment.
The results page shows how every variation performs against the baseline for each goal. This section explains what the numbers mean, which statistical methods ABlyft offers, when a result can be trusted and how to share results with others. To open the results, click Results on the experiments list or on the experiment page. The button is available as soon as the experiment has collected data.
Metrics
Participants, conversions, conversion rate, value, improvement and certainty.
Statistical methods
Frequentist, Bayesian and legacy, the baseline, and the rules for winners and losers.
Interpret results
From numbers to a decision: winners, losers and inconclusive results.
Share results
Give stakeholders read-only access with a link, and reset or download data.
Pre-test calculator
Estimate runtime and the smallest effect you can detect before you start.